The Trove Tourism Development Advisors “Trove” tourism marketing team has completed research from July-December 2022 using three methods: visitor sentiment analysis using our online conversation analysis tool, interviews with 25 National Tourism Organizations (NTOs), and desk research. We have aligned on twelve trends for the tourism and travel sector in 2023. These are trends specifically for destinations (tourism boards, tourism authorities, destination marketing organizations) as they plan their international marketing strategies for 2023.