Marketing & Social Media

Our team executes online marketing, influencer relations, public relations and digital advertising strategies for destinations.

How do we connect the destination to the right traveler? Trove works with you to develop the right content and execute an effective online campaign.

Trove brings the rigor and innovation of an ad agency to industry expertise in hospitality and tourism. We do not operate in a silo and we ensure that every organization we work with receives a comprehensive solution. Trove couples its Online Marketing & Social Media consulting services as well as its media networks for TroveInfluence, a match-making tool for destinations looking to amplify a marketing campaign, brand, or new attraction.

There is no “one and done” solution here where - we work to meet the exact needs of the destination and build paid and organic search, digital marketing, social media and influencer media tactics, operate and manage campaigns, and develop content.

If your organization needs support in any of the following areas, contact the Trove team:

  • Gaining access to travelers

  • Developing meaningful media and PR strategies

  • Building meaningful content that attracts travelers

  • Keeping quality, quantity, and pace of new content

  • Innovating and building effective engagement on social media

  • Attracting, pitching to, and working with high visibility social media accounts

  • Growing organic search

  • Growing paid search marketing

  • Developing commercial visions and productions

  • Executing advertising campaigns

TROVE TOOLS

  • TroveInfluence, influencer match-making tool

  • Public relations

  • Media relations

  • Short and Long-Form Video Content

  • Blog and Website Content Development

  • Social Media Content Development and Planning

  • Influencer Integration Strategy

  • Creative Development and Execution

  • Social Media Assessment

  • Instagram Ad Optimization

  • Facebook Ads Optimization

  • Twitter Marketing Optimization

  • Social Media Management and Analytics

  • Influencer Program Development

  • Email Marketing

  • Blog Development & Thought Leadership

  • Search Engine Strategy

  • SEO Management & Growth

  • SEM Management/Growth

  • SEO Analytics

  • Web Analytics

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How We Help

Most visitors are consuming information on where to travel on their phone. The Trove team will reinvigorate a destination or tour company’s online and mobile presence.

Step 1: Content Development

Trove will work with you to develop meaningful content for social media and online to get your point across to the right audience.

Step 2: Social Media Marketing and Optimization

Trove’s social media experts in Instagram, Facebook, YouTube and Twitter work to multiple visitor engagement and implement a campaign for forward growth.

Step 3: Digital Marketing & Optimization

Our SEO and SEM experts have done this before in the tourism sector and apply best in-class resources to help turn eyes and ears into visitors.

Step 4: PR + Influencer Media

We have the right relationships in-house at Trove to develop buzz via influencer and traditional media channels.