Visitor Experience Design

Trove works collaboratively with tourism boards, tourism associations and tour companies to design visitor experiences that are aligned to preferences.

Tourism centers around experiences. We at Trove focus our experience design team around the right planning, training, website and applications to attract more visitors, increase length of stay, and develop tourism revenue.

Trove works with destinations to coordinate with local tourism organizations to highlight a subset of attractions, experiences, and products. Then, we work to refine the experiences for visitors and ensure that the experience is streamlined, entertaining, and gives them something to write home about. We use our sentiment analysis tool, TroveSentiment, to clean, analyze and group massive amounts of social data and feedback from visitors across rich insights including from TripAdvisor, Twitter, Facebook, Instagram, Reddit, and other travel forums. Processing the same volume data would take 10x as long manually.

Tourists will not take the decision to travel to a specific location lightly, especially after not traveling for months. Personalization applies to every aspect of the tourist experience, from marketing prior to visit to the actual experience when there.

What tours work better than others? What attractions make the most sense to visit, when? What packages attract the most visitors? What timing works and in what seasons? These are all critical questions, but even more important is spending the time to re-vamp the programming.

If your organization needs support in any of the below areas, let’s schedule a problem assessment meeting:

  • Support re-vamping, creating new, or innovating existing programming

  • Assessing effectiveness and satisfaction of existing tours and programs

  • Designing visitor experiences that guarantee visitor retention and satisfaction

TROVE TOOLS

  • TroveSentiment, social listening and mining tool for visitor reviews, feedback, and online conversations

  • Technology implementation of new visitor products

  • Inventory Review

  • Analysis of Programs and Itineraries

  • Visitor Experience Development Plan

  • Tourism Journeys

  • Product Development

  • Website Development

  • Application Development

  • Tourism Business Coaching

  • User Experience Training

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How We Help

We work to improve the visitor’s 360-degree experience when visiting a destination. This involves close engagement with government, nonprofits and businesses and can only be done with a skilled team. Trove has tourism experts focused on the following steps.

Step 1: Visitor Experience Strategy

Step 2: Online Sentiment Analysis

Step 3: Digital Platform Development

Step 4: Training and Capacity Building