Trove’s Top 12 Tourism Marketing Trends for Destinations in 2023
The Trove Tourism Development Advisors “Trove” tourism marketing team has completed research from July-December 2022 using three methods: visitor sentiment analysis using our online conversation analysis tool, interviews with 25 National Tourism Organizations (NTOs), and desk research. We have aligned on twelve trends for the tourism and travel sector in 2023. These are trends specifically for destinations (tourism boards, tourism authorities, destination marketing organizations) as they plan their international marketing strategies for 2023.
Trove Talks: Our Success in Helping Destinations Adapt Data-Driven Decision Making
We have heard it all before: data is essential for businesses to grow and prosper. At Trove, we have decided to dive deeper and share the insights behind this trend specifically to how it relates to the travel and tourism industry.
Trove launches “The Ultimate Branding & Marketing Guide to Attract Tourism Investment”
Trove Tourism Development Advisors focuses on bringing digital, branding, marketing and analytics expertise to help places in three areas: developing leisure tourism growth, developing the MICE tourism sector, and promoting tourism investment. Below is a piece by Trove’s tourism investment team on their new White Paper entitled “The Ultimate Branding & Marketing Guide to Attract Tourism Investment.”
Why MICE tourism is “hot” in 2022
Meetings, incentives, conferences and exhibitions tourism is booming in 2022. Find out what your destination can do to stay ahead.
The Importance of Community-Based Tourism
Community-based tourism is paramount for every destination as it re-opens for travel.
TroveTrends empowers tourism organizations with real-time analytics
Trove launched a one view dashboard for DMOs, tourism boards and tour operators to see all data related to the visitor journey, from brand perception to marketing to travel trends to traveler reviews, in real time.
Summer of Shurooq: Sharjah’s investment authority continues to grow tourism
Shurooq is leading the way for Sharjah’s tourism evolution through 2021, helping global visitors understand the true “gems” of the region.
Jordan to ramp-up tourism marketing efforts as the nation re-opens
Jordanian tourism is in need of further marketing attention to prepare for incoming travelers.
Sharjah as a key hub for tourists
Sharjah has positioned itself as a uniquely popular tourist destination, one which has only gained momentum during the pandemic.
ATM Reflections: Changing Atmosphere within the Hospitality Industry
The Trove team also attended the virtual Arabian Travel Market programs and had the following reflections.
Arabian Travel Market = A Success!
ATM 2021 in Dubai was a success, and the Trove team has you covered!
Influencers as a method to catalyze post-COVID tourism growth
Travel dreaming has bottled up during COVID and social media influencers are an effective tool to bring those dreams to reality.
Great Potential for Sentiment Analysis in Tourism
Sentiment analysis provides huge potential for destinations looking to grow tourism or focus their strategies.
Clubhouse and Tourism: Huge Potential for Engagement
Clubhouse has great potential for tourism boards, tourism associations and tour companies. We can help you navigate this new social media platform and others.
Top 7 Steps Destinations Can Take to Prepare for Visitors
Trove outlines the seven most important steps for every destinaton re-opening.