Our Team
trove /trōv/: discovery, a found treasure
Our team is a blend of tourism development experts and digital strategy and marketing professionals. Our goal is to help destinations discover what makes them “stand out”.
Daniel Cohanpour
CEO & Founder
Danny is a strategy & marketing specialist with extensive experience working with government agencies and associations. Danny works to understand the root causes behind challenges facing tourism authorities, associations and tour companies. Danny is responsible for Trove’s vision and mission and works with our team and partners everyday to make destinations stand out.
Regina Binder
Strategic Planning Director
Regina is a 35 year veteran with experience in building award-winning marketing campaigns and investment projects in the tourism sector. Regina supports on tourism strategy and tourism planning projects, lending her expertise with heritage and urban tourism development, planning, architecture and local community development.
Yasha Feferholtz
Tourism Economist
Yasha is an economist, economic development and tourism expert with experience in economic data analysis, statistical data analysis and competitiveness studies. Yasha works with our Destination Development team on research studies, tourism master plans and opportunity studies.
Charlotte Slater
Strategy & Projects Manager
Charlotte is Trove’s Strategy & Projects Manager, working across the business on client delivery, content development and business development. Charlotte’s extensive background in tourism, travel and marketing lends itself well to all of our clients around the world.
Benjamin Joseph
Digital Marketing Specialist
Benjamin is Trove’s digital marketing specialist with 15 years of experience in SEO, paid search, paid social, and managing large-scale multi channel campaigns. In the past, he’s served in leadership roles at New York City Tourism & Conventions as well as a variety of travel and tourism companies.
Matthew Heckart
Creative Director
Matthew is Trove’s Creative Director. He cut his teeth at agencies, working on a broad range of accounts including Best Western, Baha Mar and Citi/AA. He is a certified design master with an MFA from School of Visual Arts. He wears many creative hats, and is alarmingly good at geography.
Thais Lima
Marketing & PR Specialist
Thais Lima is a PR Specialist at Trove, working across the business on digital marketing, and social media. With over 10 years of experience, Thais excels at developing communication strategies that leverage destinations from around the world.
Juliana Uribe Velez
Marketing & PR Specialist
Juliana has more than 10 years of experience in marketing and communications focused on the luxury market. Juliana brings the perspective of the Latin American market in the development of strategies and content focused on the region.
Renata Mendes
Digital Marketing Intern
Renata is Trove’s Digital Marketing Intern, focused on reporting, media planning, and digital campaign management for our destination clients. Renata’s background is in Google advertising across sectors.
Juzo Morales
Graphic and Web Design Intern
Juzo is Trove’s Design Intern supporting web development, web design, visual identity and graphic design projects. Juzo supports both internal and client projects.
Louise O’Brien
Media Relations Specialist
Louise O’Brien has worked in public relations for over 20 years, primarily working with clients and companies in the hospitality, travel, culinary and luxury lifestyle industries. At Trove’s Louise supports in media relations and PR strategy for our destination clients.
Hallie Milstein
Content & Marketing Associate
Hallie Milstein is Trove’s Content & Marketing Associate. Hallie brings years of experience in travel and tourism writing for B2C and B2B audiences and supports Trove across its projects in social and website content development, copywriting and collateral development.
Sigvard Alarcon
Digital Campaigns Lead
Sigvard is Trove’s Digital Campaigns Lead, with 15+ years of experience in paid media management across social, display, and programmatic platforms. At Trove, Sigvard manages our paid digital work. Sigvard’s background includes tourism boards and travel brands.
Shaoli Ghosh
Web & SEO Specialist
Shaoli Ghosh is Trove’s web development and web design expert. She supports Trove’s clients including tour operators and tourism boards better develop digital brand identities online and a web presence. She also supports SEO and web strategy efforts. Shaoli brings 15+ years of experience to Trove.
Jacy Lin
Design Intern
Jacy is Trove’s Design intern, focused on visual identity development, video editing, and logo design. Jacy supports the Creative Design team on all things destination advertising and branding.
Tricia Galicha
PR Intern
Tricia is Trove’s PR intern, supporting the PR and Marketing teams to execute strategic communication plans by assisting with media relations, crafting press releases, and coordinating events.