Trove’s Top 12 Tourism Marketing Trends for Destinations in 2023
The Trove Tourism Development Advisors “Trove” tourism marketing team has completed research from July-December 2022 using three methods: visitor sentiment analysis using our online conversation analysis tool, interviews with 25 National Tourism Organizations (NTOs), and desk research. We have aligned on twelve trends for the tourism and travel sector in 2023. These are trends specifically for destinations (tourism boards, tourism authorities, destination marketing organizations) as they plan their international marketing strategies for 2023.
How To Apply Sentiment Analysis to Your Tourism Organization in 5 Steps
Sentiment analysis is critical for tourism organizations to understand what past and prospective travelers feel about their destination. Here are 5 steps to achieving sentiment analysis results by Trove.
CEO’s Note: Looking back on 2021
2021 has been a pivvotal year for Trove in expanding its tourism marketing and projects in the travel sector. Cheers to a year of continued growth in 2022!
Tourism has evolved, quickly.
Our team at Trove Tourism Development Advisors surveyed more than 50 tourism boards and destination marketing organizations (DMOs) and performed sentiment analysis on a sample of 3,000 travelers and identified some really important themes on how travel and tourism has changed, and where it's headed.