Cambodia’s tourism roadmap and Siem Reap’s master plan for tourism approved
Cambodia has just announced their tourism roadmap for 2021-2025, a plan which will promote both tourism marketing in the advent of the COVID-19 pandemic as well as sustainable tourism development. In addition, the Siem Reap tourism development plan for 2021-2035 was approved by the Ministry of Tourism.
These are two major moves that will support the development and bounce back of Cambodia’s tourism industry. The recovery roadmap is segmented in three stages:
Resilience and Restart: Crisis management in the New Normal and recovery preparation in 2021
Recovery: Rebuilding of Cambodia’s tourism industry after the COVID-19 crisis in 2022-2023
Relaunch: Full rebound of tourism in 2024-2015
Two fundamental strategic accomplishments like these mark major progress by Cambodia in achieving their post COVID-19 goals. More and more destinations around the world are re-assessing their tourism master plans and creating new plans for crisis management, public health, hygiene and community development. These are important areas of focus as destinations continue to plan for the future.
Also important for Cambodia in ensuring adequate follow through after the build of these documents will be the implementation of these strategies. There are a few critical questions that the Ministry of Tourism will need to answer:
What will the governance process look like for the implementation of these tourism strategies?
What are associated marketing campaigns that must be implemented to propel not only Siem Reap but the rest of the region?
How will the recovery plan support development of other areas in Cambodia, including the 4K provinces (Coastal provinces)?
What will on-going training of field offices and tour operators look like?
How will the Ministry of Tourism accurately gauge public sentiment both in and out of Cambodia in regards to comfortability around travel and Cambodia as a tourism destination overall?
Cambodia has ambitious goals for tourism development in the coming months and years and we look forward to seeing increased tourism to Cambodia to allow for gradual economic growth, community development and cultural exchange in the Kingdom of Wonder.
Learn more about Trove’s Strategic Planning practice here.
